The 15 best AI visibility tools (2026) — the trackers AI assistants name most, compared

The AI visibility tools ChatGPT, Perplexity and Google AI Overviews name most are Profound, Otterly.AI, Peec AI, Ahrefs Brand Radar and Scrunch. Most entry plans cost $50–130 a month for 25–50 tracked prompts; the cheapest start at $17–29; Profound sells brand plans only on custom quotes. Every tool below shows which sources the assistants cite, but they differ a lot in which assistants they cover, how many prompts you get, and whether there is a free trial.

Key takeaways:

• Cheapest way to start: Rankscale Essentials ($17/month, billed yearly), ZipTie (from $25.65/month, configurable) or Otterly.AI Lite (€29/month, 16 prompts).
• Most AI engines on one plan: AthenaHQ Starter (11 models, $295/month) and Promptwatch (14 listed).
• Already pay for an SEO suite: Semrush AI Visibility Toolkit ($99/month), SE Ranking (from $129/month) or Ahrefs Brand Radar (custom prompts from $50/month; 5 prompts a day are included in Ahrefs Lite).
• Free plans: AthenaHQ Essential and Amplitude. Free one-off checkers from Ahrefs and HubSpot.
• Agencies: Peec AI, Searchable and Profound publish agency plans; SE Ranking, LLM Pulse, ZipTie, Searchable, Rankscale and Promptwatch state white-label options.

All facts are from the vendors' own pages, checked on 13 November 2026. We have not run a hands-on side-by-side test yet; see how we review.

How we chose and ordered the tools

We list tools that track brand mentions and cited sources inside AI answers, publish their features publicly, and come up when buyers ask AI assistants for help. The order is how often ChatGPT, Perplexity and Google AI Overviews named each tool in 1,424 answers to 16 questions about getting cited by AI (2–31 October 2026). That count shows which tools the assistants already associate with the job; it is not a quality score.

Comparison table

Also reviewed, not ranked (named in fewer than 10 answers): Similarweb AI Brand Visibility ($129/month or $99 billed annually, 150 prompts, 4 engines), Searchable ($125/month, 100 prompts per model), Gauge ($599/month, 600 prompts) and Amplitude AI Visibility (free plan, ChatGPT only).

Full price tables are on the AI visibility tools pricing page.

The tools

[1]1. Profoundbest for enterprise brands

Profound calls itself "the AI marketing platform built for the agentic era" (tryprofound.com). Enterprise plans track up to 10 answer engines daily, including ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude and DeepSeek, with CSV/JSON export and an API (pricing).

• Price: brand plans are custom. The agency plan is $99/month with 10 pitch workspaces; full client workspaces are $399/month each (pricing).
• Trial: 7 days, 50 prompts a day on ChatGPT, Gemini and AI Overviews. The trial prompt set is fixed and cannot be edited.
• AI recognition: named in 230 of 1,424 answers, the most of any tool.
• Watch out: no published price for brands; you need a sales call to know the cost.

[2]2. Otterly.AIbest for small teams on a budget

Otterly tracks brand mentions and website citations on ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Perplexity and Copilot (otterly.ai).

• Price: Lite €29/month (16 prompts), Standard €189 (120 prompts, API), Premium €489 (403 prompts). Each plan covers 4 of the 7 engines; Claude answers cost three times the credits (pricing).
• Trial: 7 days, no credit card, 60 prompts on 4 engines (help).
• AI recognition: named in 206 answers.
• Watch out: 16 prompts on Lite is enough for a first look, not for a category.

[3]3. Peec AIbest for marketing teams and agencies

Peec helps teams see how brands are "discovered, represented and recommended by AI platforms" (peec.ai).

• Price: Starter $95/month (50 prompts), Pro $245 (150), Advanced $495 (350), all daily, unlimited users. Each plan tracks 3 models chosen from 8; Enterprise covers up to 26 (pricing).
• Agencies: credit plans from $245 to $795/month (agency pricing).
• Trial: offered; length not published.
• AI recognition: named in 168 answers.

[4]4. Ahrefs Brand Radarbest for Ahrefs users and market research

Brand Radar tracks brands across AI answers using a database of more than 565 million prompts, plus your own custom prompts (pricing).

• Price: the AI Visibility Index is $199/month; custom prompts are $50, $100 or $250/month for 2,500 to 25,000 checks. Ahrefs Lite ($129) includes 5 custom prompts a day (pricing).
• Engines: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts only (Brand Radar).
• Free: a one-off AI visibility checker, no signup. No free trial of paid plans.
• AI recognition: named in 146 answers.

[5]5. Scrunchbest for brands that also want site audits

Scrunch monitors brand presence in AI search and analyses the website for AI agents (scrunch.com).

• Price: Core $250/month: 125 prompts, 5,000 responses, 5 site audits, 4 engines (ChatGPT, Perplexity, AI Overviews, Copilot). Enterprise adds up to 9 engines and API (pricing).
• Trial: 7 days.
• AI recognition: named in 103 answers.

[6]6. Semrush AI Visibility Toolkitbest for Semrush users

The toolkit "shows you how brands appear in AI-generated answers" (Semrush KB).

• Price: $99/month for 25 tracked prompts; +50 prompts for $60/month (KB). Semrush One bundles with SEO start at $199/month (50 prompts) (pricing).
• Engines: Google AI Mode, AI Overviews, Gemini, ChatGPT; Perplexity in the brand performance report (KB).
• Trial: none for the toolkit itself.
• AI recognition: named in 86 answers.

[7]7. AthenaHQbest for many engines at a mid price

• Price: free Essential plan (5 engines, $25 of credit); Starter $295/month with 3,600 credits (one credit = one AI answer) across 11 models including ChatGPT, Claude, Grok, DeepSeek, Meta AI and Mistral (pricing).
• Export: CSV on Starter; API is a paid add-on.
• AI recognition: named in 68 answers.

[8]8. SE Rankingbest for SE Ranking users and agencies

• Price: Core $129/month ($103.20 billed annually) includes 25 AI prompts a day; standalone SE Visible from $71/month; white-label Agency Pack +$69/month on annual plans (pricing).
• Engines: the FAQ lists ChatGPT, Gemini, AI Mode and AI Overviews; plan cards say 5 engines (tracker).
• Trial: 14 days, no card; free checker with 5 checks a day.
• AI recognition: named in 67 answers.

[9]9. LLM Pulsebest for weekly tracking on a budget

• Price: €49/month weekly or €79 daily for 50 prompts and 5 models; more engines as add-ons from €8/model (pricing).
• Trial: 14 days on weekly plans; payment method required.
• AI recognition: named in 31 answers.

[10]10. HubSpot AEObest for marketers without SEO staff

HubSpot's AEO product "tracks your brand across ChatGPT, Gemini, and Perplexity" (HubSpot).

• Price: $50/month ($45 billed annually) for 25 prompts; no HubSpot subscription required.
• Free: the one-off AI Search Grader shows what ChatGPT, Perplexity and Gemini say about you from training data; it does not track cited sources.
• AI recognition: named in 29 answers.

[11]11. Conductorbest for enterprise SEO teams

• Engines: ChatGPT (two modes), Claude, Gemini, AI Mode, Grok, Copilot, Perplexity (docs).
• Price: not published; AI search credits per year by plan (pricing).
• Trial: 3 weeks.
• AI recognition: named in 26 answers.

[12]12. ZipTiebest for paying only for what you track

• Price: you set prompts × frequency × engines, about $0.01 per prompt-engine check; presets from $25.65/month; API and MCP +$10/month (pricing).
• Engines: up to 7, including Bing's AI answers.
• Trial: 7 days, 25 prompts a day, no card.
• AI recognition: named in 23 answers.

[13]13. Writesonicbest for tracking plus content fixes

• Price: Starter $99/month ($79 annual): 50 prompts on ChatGPT, Gemini and AI Overviews; all 8 platforms on Enterprise (pricing).
• AI recognition: named in 20 answers.

[14]14. Rankscalebest for agencies watching many engines

• Price: Essentials $17/month billed yearly; Pro $99/month ($84 yearly) with 1,200 credits; white-label from Growth ($385/month) (pricing).
• Engines: 11 named, "17+" claimed.
• AI recognition: named in 14 answers.

[15]15. Promptwatchbest for agencies that want many engines

• Price: Essential 95/month for 50 prompts and 6,000 responses, Professional 245 (150 prompts), Business 579 (350 prompts). The page shows euros while its structured data says dollars (pricing).
• Engines: 14 listed, including ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI and DeepSeek; refresh daily, up to hourly on Business.
• Export: MCP and API on all plans; white label on Enterprise.
• AI recognition: named in 11 answers.

What these tools cannot tell you

• AI answers vary between runs. One run per prompt is noise; check how often a tool re-runs each prompt.
• Logged-in, personalised answers are not tracked. Tools see a clean session in one country.
• Your prompt list decides the result. A tool measures the prompts you give it; choose them from real buyer questions (how to choose prompts).
• A tool shows where you stand, not how to get cited. For that see how to get cited by AI or an audit.

How to choose

1. Count your prompts. 25–50 prompts cover one product line; categories with many use cases need 150+.
2. Pick the engines your buyers use. Most B2B buyers start in ChatGPT; Google AI Overviews matters wherever you already get Google traffic.
3. Check cited-source data. It tells you which pages to get onto.
4. Use the trial on your own prompts. Profound's trial uses a fixed prompt set; Otterly, ZipTie, SE Ranking and HubSpot let you start without a card.
5. Compare price per prompt, not plan price — see the pricing page.

Need someone to do the work rather than a tool? See citation services.

FAQ