AI visibility tools with a published price start at $17 to $599 a month on their entry plans; most entry plans cost $50–130 a month for 25–50 tracked prompts. Mid-tier plans with 150–350 prompts cost roughly $150–580 a month. Enterprise plans and Profound's brand plans are custom quotes. The plan price hides the real difference: price per tracked prompt ranges from under $1 to about $5 a month on entry plans, and the number of AI engines included varies from 1 to 11.
Prices below are copied from each vendor's pricing page on 13 November 2026, in the currency the vendor shows.
Entry plans compared
| Tool | Entry plan | Monthly price | Tracked prompts | AI engines on that plan | Price per prompt / month | Source |
|---|---|---|---|---|---|---|
| Rankscale | Essentials | $17 (billed yearly only) | Credit-based, up to 480 answers | Up to 11 | — | rankscale.ai |
| ZipTie | Starter preset | from $25.65 | Configurable (~$0.01 per check) | Up to 7 | — | ziptie.ai |
| Otterly.AI | Lite | €29 | 16 | 4 of 7 | €1.81 | otterly.ai |
| LLM Pulse | Starter (weekly) | €49 | 50 (weekly runs) | 5 | €0.98 | llmpulse.ai |
| HubSpot AEO | AEO | $50 ($45 billed yearly) | 25 | 3 | $2.00 | hubspot.com |
| Ahrefs Brand Radar | Custom prompts Basic | $50 (add-on) | 2,500 checks (~80 prompts daily on 1 engine) | 1 per 80 prompts | — | ahrefs.com |
| SE Ranking | SE Visible | from $71 | 75 / 200 / 1,000 tiers | not published per plan | — | seranking.com |
| LLM Pulse | Starter (daily) | €79 | 50 | not published for daily plans | €1.58 | llmpulse.ai |
| Peec AI | Starter | $95 | 50 | 3 of 8 | $1.90 | peec.ai |
| Promptwatch | Essential | 95 (€ on page, $ in page data) | 50 | All listed | 1.90 | promptwatch.com |
| Semrush | AI Visibility Toolkit | $99 | 25 | 4–5 | $3.96 | semrush.com |
| Writesonic | Starter | $99 ($79 billed yearly) | 50 | 3 | $1.98 | writesonic.com |
| Rankscale | Pro | $99 ($84 yearly) | Credit-based, up to 4,800 answers | Up to 11 | — | rankscale.ai |
| Searchable | Pro | $125 ($100 billed yearly) | 100 per engine | 3 | $1.25 | searchable.com |
| SE Ranking | Core (SEO suite) | $129 ($103.20 yearly) | 25 daily | 5 | $5.16 | seranking.com |
| Similarweb | AEO Intelligence | $129 ($99 billed yearly) | 150 | 4 | $0.86 | similarweb.com |
| Ahrefs Brand Radar | AI Visibility Index | $199 | Index of 558–565 million prompts (figures differ between Ahrefs pages), plus custom checks | 6 | — | ahrefs.com |
| Scrunch | Core | $250 | 125 | 4 | $2.00 | scrunch.com |
| AthenaHQ | Starter | $295 | Credit-based, 3,600 answers | 11 | — | athenahq.ai |
| Gauge | Growth | $599 | 600 daily | 3 | $1.00 | withgauge.com |
| Profound | Brands: Enterprise | Custom | Custom | Up to 10 | — | tryprofound.com |
| Conductor | All plans | Not published | Credit-based | 7 | — | conductor.com |
What one tracked prompt costs per month
Entry-plan price ÷ prompts included, for plans with a fixed prompt count
"Price per prompt" = monthly price ÷ tracked prompts on that plan, our arithmetic. It is a rough comparison: tools differ in how often each prompt runs (daily or weekly) and on how many engines. Credit-based plans are left blank because the prompt count depends on how you configure them.
Mid-tier and team plans
| Tool | Plan | Monthly price | Prompts | Source |
|---|---|---|---|---|
| Otterly.AI | Standard / Premium | €189 / €489 | 120 / 403 | otterly.ai |
| Peec AI | Pro / Advanced | $245 / $495 | 150 / 350 | peec.ai |
| LLM Pulse | Growth / Scale (daily) | €149 / €449 | 150 / 450 | llmpulse.ai |
| Writesonic | Basic / Growth | $249 / $499 ($199 / $399 yearly) | 100 / 200 | writesonic.com |
| Promptwatch | Professional / Business | 245 / 579 | 150 / 350 | promptwatch.com |
| Searchable | Scale / Enterprise | $400 / from $999 | 500 / 1,250 per engine | searchable.com |
| Semrush One | Starter / Pro+ (SEO + AI) | $199 / $299 ($165 / $248 yearly) | 50 / 100 | semrush.com |
| SE Ranking | Growth | $279 ($223.20 yearly) | 25 daily | seranking.com |
| Rankscale | Pro+ / Growth / Enterprise | $229 / $385 / $780 | credit-based | rankscale.ai |
| Similarweb | with SEO suite / with ads intel | $333 / $649 ($542 yearly) | 150 | similarweb.com |
| Ahrefs Brand Radar | Custom prompts Growth / Scale | $100 / $250 | 7,000 / 25,000 checks | ahrefs.com |
Agency plans
| Tool | Agency pricing | Source |
|---|---|---|
| Profound | $99/month for 10 pitch workspaces; full client workspace +$399/month | tryprofound.com |
| Peec AI | $245 / $495 / $795 a month for 10,000 / 25,000 / 65,000 credits | peec.ai |
| Searchable | $250 / $400 / from $999 a month for 200 / 500 / 1,250 prompts | searchable.com |
| Gauge | $300 a month per client instance | withgauge.com |
| SE Ranking | White-label Agency Pack +$69/month (annual plans only) | seranking.com |
| ZipTie | Worked example on the pricing page: 10 clients × 50 weekly prompts × 7 engines = $130.72/month | ziptie.ai |
Free plans, trials and checkers
| Tool | What is free | Source |
|---|---|---|
| AthenaHQ | Essential plan: 5 engines, $25 of credit | athenahq.ai |
| Amplitude | Free plan with limited volume, ChatGPT only | amplitude.com |
| Ahrefs | One-off AI visibility checker, no signup, 6 engines | ahrefs.com |
| HubSpot | One-off AI Search Grader (ChatGPT, Perplexity, Gemini; no cited sources) | hubspot.com |
| SE Ranking | 14-day trial, no card; free checker, 5 checks a day | seranking.com |
| Otterly.AI | 7-day trial, no card | help.otterly.ai |
| ZipTie | 7-day trial, 25 prompts a day, no card | ziptie.ai |
| Profound | 7-day trial, 50 fixed prompts on 3 engines | tryprofound.com |
| LLM Pulse | 14-day trial on weekly plans, card required | llmpulse.ai |
| Searchable | 14-day trial on Pro and Scale | searchable.com |
| Conductor | 3-week trial | conductor.com |
| Scrunch, Writesonic, Rankscale | 7-day trial | vendor pricing pages |
| Peec AI, Similarweb, Promptwatch | Trial offered, length not published | vendor pricing pages |
| Semrush | No trial for the AI Visibility Toolkit | semrush.com |
Hidden costs to check
- Engines per plan. Peec AI tracks 3 engines of 8 on standard plans; Otterly.AI 4 of 7; Writesonic 3 below Enterprise. Adding engines often means a higher plan or add-on (LLM Pulse from €8 per extra model).
- Engine multipliers. Otterly.AI charges three times the credits for Claude answers; Ahrefs counts Claude as 8 checks per update.
- Prompt add-ons. Semrush: +50 prompts for $60/month. LLM Pulse: €1 per extra prompt.
- API. Not on every plan: Otterly.AI from Standard, Rankscale from Pro+, AthenaHQ as a paid add-on, ZipTie +$10/month.
- Annual-only prices. Rankscale Essentials and SE Ranking's Agency Pack are annual only.
Which tool fits which buyer: the 15 best AI visibility tools. If you would rather pay someone to do the analysis: AI visibility audit pricing.
FAQ
How much do AI visibility tools cost?
Entry plans with published prices cost $17 to $599 a month; most cost $50–130 for 25–50 prompts. Profound's brand plans and most enterprise plans are custom quotes (checked 13 Nov 2026).
What is the cheapest AI visibility tracker?
Rankscale Essentials ($17/month, billed yearly), ZipTie (from $25.65/month) and Otterly.AI Lite (€29/month, 16 prompts). AthenaHQ and Amplitude have free plans with limited volume.
How much does Profound cost?
Profound does not publish brand prices; plans are custom. Its agency plan is $99/month plus $399/month per full client workspace, and there is a 7-day trial.
How much does Peec AI cost?
$95/month for 50 prompts, $245 for 150 and $495 for 350, each tracking 3 AI engines daily. Agency plans run $245–795 a month.
Is the Semrush AI Visibility Toolkit worth it?
At $99/month for 25 prompts it costs more per prompt than most standalone trackers ($3.96 vs about $1–2). It makes sense if you already work in Semrush and want AI data next to your SEO data.